Centennial Conservation Expo

imagining the next 100 years of conservation in East Tennessee

Celebrating the Past and Looking Forward

The City of Knoxville asked AIGA Knoxville’s board to design the branding, print, and electronic collateral for the City’s 100 year anniversary of East Tennessee’s 1913 Conservation Expo. As one of four designers creating a range of options for the Expo’s logo, I was pleasantly surprised that the 30+ member committee of conservation stakeholders in the region choose my design. I worked with the Mayor of Knoxville’s Communications Manager to develop a range of collateral, including a program, rack cards, posters, pins, a simple site, and event signage.

Inspired by the imagery of the original 1913 Conservation Expo, the logo draws upon the iconic element of the one remaining structure from the first Conservation Expo in 1913, the bandstand at Chilhowee Park. The logo and collateral are designed to be fun, lively, and energetic, capturing the feeling of a crisp autumn day at the Expo. The traditional format of the seal is enlivened by bright, contemporary colors, and is intended to reference the history of the Expo while looking forward. The original Conservation Expo, held in 1913, was a 2-month long event, and attracted over 1 million visitors. This Expo helped bring together the many conservation organizations in the region under one roof to connect with the public and envision the next 100 years of conservation in East Tennessee.