Celebrating the Past and Looking Forward
The City of Knoxville asked AIGA Knoxville’s board to design the branding, print, and digital collateral for the City’s 100 year anniversary of East Tennessee’s 1913 Conservation Expo.
We worked with the Mayor of Knoxville’s Communications Manager to develop all of the materials for this event, including:
* the event logo
* programs
* rack cards
* posters
* pins
* a landing page
* event signage
Inspired by the original 1913 Conservation Expo, the logo draws upon the iconic bandstand at Chilhowee Park, the one remaining structure from the first Conservation Expo. I designed the logo and collateral to be fun, lively, and energetic, capturing the excitement of a day at the fair. The traditional seal is enlivened by fresh, contemporary colors, referencing the history of the Expo while looking forward.
The original Conservation Expo, held in 1913, was a 2-month long event, and attracted over 1 million visitors. This Expo brought together the many conservation organizations in the region under one roof to connect with the public and envision the next 100 years of conservation in East Tennessee.
SKILLS UTILIZED:
Branding
Brand strategy
Print design
Digital design
Collaboration
Project management
