Capturing a non-profit’s brand promise
Founded in 1970, Senior Citizen Home Assistance Services (SCHAS) is a non-profit organization with deep roots in the community. SCHAS provides in-home services to elderly and vulnerable populations across East TN.
SCHAS had never had the benefit of professional design services and was using an old, clip-art-style logo. The non-profit also needed to differentiate itself from a competitor with oddly similar branding and naming. We worked with SCHAS leadership and board to craft a unique new identity. The new logo and identity system speaks to the fundamental promise that good in-home care offers–the idea of hope and the dawning of a new day at home.