The University of North Carolina Wilmington’s Center for Innovation and Entrepreneurship developed ALL BLUE, an innovative economic hub to help establish SE North Carolina as a national leader in the rapidly-growing, ocean-based Blue Economy.
ALL BLUE brings together entrepreneurs, scientists, faculty, and various specialists working to develop the region as a technology innovator.
ALL BLUE is accelerating the emerging knowledge-based economic model for the Cape Fear region by attracting, advising, and launching businesses in the keys sectors of our region’s blue economy:
Marine robotics and engineering // Sustainable aquaculture and fisheries // Marine biotechnology // Tourism, recreation, and hospitality // Coastal conservation and resilience
As a founding member, I contributed the following strategy and design services:
- Led strategic sessions to develop the ALL BLUE name
- Designed the organization’s logo with a number of strategic considerations in mind, including the organization’s goals, core audiences/personas, and key competitors
- Partnered with an expert copywriter to develop the brand voice and create content for the organization’s landing page
- Art directed photo shoots around the region to provide original, on target images to tell the story of ALL BLUE
- Wireframed and designed the site allbluenc.org
- Designed presentations delivered to the New Hanover County Commission, Wilmington City Council, and Wilmington’s Mayor
- Worked with a talented developer to realize the site in time for a successful funding pitch
- Helped plan numerous events and worked with partnering organizations and stakeholders across the region
- Designed a pop-up trade show exhibit
Working with UNCW’s media team, we secured enthusiastic media coverage for ALL BLUE’s launch, including: Wilmington Biz Magazine, WWAY, WECT, Coastal Review
SKILLS UTILIZED:
Research
Naming
Identity design
Art direction
Project management
Presentation design
Collaboration
Marketing + PR
Event planning