First Fruit Ministries

First Fruit Ministries is a thriving non-profit that meets people in the community, where they are, during their time of greatest need. The organization provides immediate and empathetic care in the field and at their facilities to people experiencing homelessness or human trafficking.

We helped First Fruit prepare for an ambitious set of visibility and fundraising goals around its 25th anniversary. This multi-faceted projects included:

• Rebranding
• Media outreach, securing an interview with a co-founder on WHQR’s Coastline
• Event strategy and promotion to increased individual donations and reduce reliance on federal funding
• Design of event collateral, from invitations and place settings to presentations
• Social media strategy and template design
• Redesign of First Fruit’s site
• Branded email campaigns and newsletters

We also provided a complete overhaul of FFM’s site. Their previous site had nuggets of valuable information but lacked a clear navigation or any introduction to the organization. FFM is deeply rooted in the Cape Fear region, but the original site lacked context and felt anonymous.

We started by mapping out the previous site’s content, and worked with First Fruit’s leadership to identify new content and map new navigation and user journeys.

Then we benchmarked against comparable non-profits and developed personas for the organization’s key audiences. Personas included clients seeking services, people interested in getting more involved, volunteers, donors, media, and the broader community.

The new site captures the organization’s optimism, remarkable history, and positions it for growth for the next 25 years.

As part of this process, we redesigned and created new content for First Fruit’s email campaigns and drip campaigns and designed templates for their social media channels.